As traditional print media declines, those seeking to provide and sell quality gardening information must embrace a diversified approach to remain effective and relevant. This session explores how a combination of print, social media, digital technologies, and direct public engagement can enhance outreach, education, and sales. By integrating modern IT solutions with time-tested methods of communication, organizations can expand their audience, increase accessibility, and ensure the continued dissemination of valuable gardening knowledge. Attendees will gain practical strategies for leveraging multiple platforms to keep their educational efforts thriving in an evolving media landscape.

Jay White is the owner and publisher of Texas Gardener magazine, a role he assumed in 2018. An avid gardener, Jay cultivates vegetables, herbs, native and improved flowers, flowering shrubs, bulbs, fruit trees, and native hardwoods on his two-acre property in Brenham, Texas. His passion for horticulture led him to earn a master’s degree in Agriculture from Texas A&M University at the age of 48. Beyond his publishing endeavors, Jay is committed to sharing his knowledge through engaging lectures and writings, aiming to inspire and educate fellow gardening enthusiasts across Texas.