In today’s digital world, social media is a powerful tool for Master Gardeners to educate, connect, and inspire their communities. This session will explore strategies for growing a strong online presence, engaging audiences, and effectively sharing gardening expertise.

Part Two: Growing and Sustaining Engagement
The second session will focus on strategies to expand reach, foster community and measure success. Topics will include audience engagement best practices, comment moderation and management, analytics and performance tracking, and sustaining growth.

With over a decade of experience in social media management, Shelby specializes in crafting strategic digital communications that engage, inform, and inspire. Since joining the Texas A&M University System in 2021, she has had the opportunity to shape the social media presence for the Texas A&M AgriLife Extension Service, and the College of Agriculture and Life Sciences at Texas A&M University. Through data-driven strategies, creative storytelling, and audience engagement, she works to amplify the research, outreach, and innovations that define AgriLife’s mission. Passionate about connecting people to meaningful content, Shelby is always exploring new ways to enhance digital engagement and showcase the incredible work happening across Texas A&M AgriLife Extension Service.